Marketing Your Music Independently On The Internet
There has never been a better time to try to go it alone as opposed to sell your music via a record company. Clearly record companies do offer benefits still, however for the smaller circulation musicians the Internet offers a fantastic opportunity to get access to a global market (although I have to stress here that Ambient Music Garden does not currently market to the whole world for security reasons).
Within the western world I have all probably witnesses and even been involved in the increased acceptance and interest in alternative therapies. In addition to this, ‘alternatives’ have become ‘conventional’ & increased their popularity even more.
With broadband so available now in western countries alternative and conventional therapists looking to music to enhance their client and customer’s experiences now have a great opportunity to browse and download a better range of music to suit their needs than that which is physically available on CD in the small genre collections at the local music shop.
Additionally those of us who want to use music to assist in our own healing or simply relaxing or meditating can browse and buy so much easier online. As one artist put it recently, “…this is a type of music that is traditionally hard to obtain…i.e. sifting through endless whale song Cds and Tin gongs down ur local record shop!”
Holistic therapy seems to me to becoming a strong competitor to hairdressing for like-minded young people entering college today. Each one of these new therapists needs quality music to suit their therapy style.
Additionally, music therapy within conventional mental health trusts is coming of age with new initiatives to support a range of mental health problems. So, although Ambient Music Garden today focuses on the single therapist, and the license that is sold covers single therapists there are opportunities to sell to larger organisations.
I think this also gives a signal about what I can achieve together. Avoiding stereotypes of fluty meditative tapes with comically patronising voice-overs I have the opportunity to create a new direction for therapy music.
