Contraction In The Music Industry And How This is Affecting Musicians
It would be perhaps too easy to suggest musicians in hardship are like many other tradesmen of today, feeling the pinch of the world recession because of the shrinking demand of those with both money and a willingness to spend. However one has to look deeper into the developments in the music industry to really understand the dynamics that are affecting musicians trying to make a living today.
The challenges of the music industry are probably well presented than by artist Alex Jenkins. As a musician and composer for all his life Alex has used his life’s experiences to fuel his passion for music. Alex rhythmic and electronic based compositions are as dark as he sees the world through his own eyes.
Now getting to a point where age and health inspires him to look for a gentler way of life, Alex is looking to sell the copyright (also known as ‘buy out’ in the music licensing business) to the highest bidder and advertising his music for licensing or outright sale at AmbientMusicGarden.com and Background-Music-Library.com. Alex is hoping his decades of musical recordings and compositions from the past will build a future where he can focus on taking the weight from his hard working bones and focus on helping his family build a brighter future.
However with the dramatic changes that have occurred over the past twenty years in music there is less likely hood of any business wanting or indeed needing to purchase music outright. Only rarely does this seem to happen nowadays.
Let me explain.
Whilst skill and talent may not neccessarily be evolving in increasing numbers in the population, access to professional level musical production tools has increased because the cost and complexity of setting up your own music composition and production studio has reduced. This has resulted in more potentially talented musicians being able to create more music at less cost that then means more choice for buyers of music in the consumer market as well as the business market for licensing music (for example, for advertising, films and TV shows as well as less exciting music uses such as presentation backgrounds and short run DVD productions). So with more musicians making more music available licensees are able to reduce the cost of licensing a piece of music. Simple over supply of demand.

Creating music in volume at professional level has never been more accessible to talented individuals.
Twenty or more years ago musicians formed bands together because they needed a pair of hands to play each musican instrument within a composition. Soon after this, with the development of the home four track recorder, midi communications between instruments, samplers and sequencers, composers were for the first time realising they could create musical works from their own compositions with no additional help. Collaboration between artists could be based on compositional input whilst real instruments became valued for the performance value separately from their use as tools for creating songs.
Where does this leave musicians like Alex?
Alex has a very large collection of pieces of music, albeit mainly only archived in mp3 format which reduces the markets that are likely to license a piece of music for a particular use. The outright sale of a composition without notation or a higher quality file format is very unlikely.
In addition, because the music industry is also contracting due technology developments such as the availability of illegal downloads, many consumer focused musicians and record companies are attracted to the big numbers involved in licensing for films, TV and advertising for the potentially large financial sums involved but also because of the potential for free marketing that music can gain from exposure to a buying market via a film or successful TV series, driving short term sales of music in the consumer market place. This has meant a reduction on average of the negotiated price for a sync and / or master recording license for use of a piece of music in film, TV and advertising.
I recently spoek to a band manager who had their music licensed in various big film names such as The Matrix. He told me that musicians are working harder than ever before to win deals that are on average half the price of the same license ten years ago.
The result is that those who were traditionally in the business of film and TV licensing are also seeing their incomes dropping. More musicians producing more music cheaper in addition to even more music entering the market from other parts of the music business has seen this shift.
So for now Alex can still consider his musical works as a cash cow for its ability to more likely be licensable repeatedly to as wide a range of markets he can have a profile within as opposed to any markets who are willing to purchase the copyright of music at high prices.
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Written by Guy Lewis. Guy writes about the music industry specialising in music for business, in particular royalty free music for background use for many business licensing needs.

