Artists New To The Royalty Free Music World
Here’s an article I wrote up at SoundOnSound which, by the way, is a great magazine.
There’s a lot going on with online libraries. Quite a bit of innovation that leaves the other guys behind. Sure there are some bad deals out there (one site just launched last week offering only a 25% of the music part of the deal). Another, Pump Audio dropped its commission rates to all artists by 30% a few weeks ago. However, on the whole, these guys tend to deal with a different market to the traditional libraries such as Extreme Audio for instance.
The other thing that a lot of artists are now doing is building up two music collections; one for the broadcast high end market where there will certainly be a return (eventually) via the performing rights collection agency. The second is royalty free. This means that the music is licensed for a specific use (most of the time) but there are no performing royalties that are due.
Although this is hard to accept for some of the guys who have been successful with broadcast royalties there is a different market out there which that type of music is both too expensive for, and also, is way too good for.
Royalty free music is music that costs less to produce and is based on fitting a genre for a specific business need. For instance there is demand from business for background music for presentations. Background music for websites is another. The cost of this, if licensed via a performing rights society puts many off, so going to an online supplier who can present a selection of pieces and make purchase and licensing easy is a reality today with the Internet.
This is a drop in the ocean of what markets there are out there for this second level of music and I think it is certainly worth investigating to see if you have the capacity to build a second catalogue for these markets. Given a good catalogue of reasonable size, and the ability to add to it regularly, you will be pretty assured of building up a regular income from this catalogue. Also, I would recommend picking a few of your favourites, don’t just pick one and sit back.
I would recommend going for online royalty free sites that offer non-exclusive agreements of 50% commission on the full sales price, has a good position in your genres on search engines, is easily reachable and good at communicating & even will call you to chat over details and plans.
Personally, the above is how I like to run AmbientMusicGarden.com (one of my sites) but rest assured there are other guys out there that you will find trustworthy and good to do business with as well.
Best of luck













